Launched on Kickstarter in 2018, The Very Good Bra has become a pioneer in selling plastic-free bras – available in over 30 sizes.


Over the last few years, I set my heart on creating the world's first plastic-free bra. Having previously started a brand specialising in wire free bras in natural fibres and proper cup sizes, based on my experience being unable to find one as I went through breast cancer treatment some years earlier, the more I learned about the apparel industry and its wasteful ways, the more I realised there was so much more to do.

I spent years sourcing and developing this product to prove it could be done, and that with some effort and forethought up front, we could produce products with their end in sight.

I launched The Very Good Bra on Kickstarter in May 2018 and guess what? Over 700 of you came and bought that bra within 30 days which proved to me that many of you are prepared to buy less buy better, and to shop with your conscience.

There are many great eco-lingerie brands out there, but we are unique in making our ranges completely waste and toxin free, and in proper bra sizes. I am OBSESSED with leaving no post-consumer waste. We use no polyester thread, nylon labels, synthetic elastic or spandex/elasthane - feel free to bury this stuff in the garden after use or place in your worm farm.

Bondi Beach, Australia
Year Founded

Similar Companies