Sqwishful makes zero waste kitchen and home essentials such as dish scrubbers, sponges, and self-care loofahs – made of plant-based cellulose, bamboo, hemp, sisal, and luffa fibers.


Plastic is everywhere.

Call it Sqwishful Thinking, but we’re here to change that.

Small things add up, especially when it comes to waste. That’s why we’re turning ordinary, everyday essentials into extraordinary, zero waste products that are better for you and the earth. At Sqwishful™ our zero waste kitchen and home essentials clean and leave the world cleaner.

Our products are plant-based, plastic-free, and crafted with natural, carbon-saving materials.

New York, NY
Year Founded

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