The Woolshire, a family-run business from Idaho, specializes in enhancing your sleep experience with their cozy, non-toxic pillows. Crafted from GOTS-certified organic cotton and pure virgin wool, their all-natural products promise comfort and quality for a healthier rest.


Shortly after having our first baby in March of 2022 we decided that we wanted to greatly reduce the amount of synthetic materials in the home. It's becoming known that plastic is playing a role in infertility, reducing testosterone and sperm count, as well as causing increasing health issues. After learning that we were laying our heads on a conglomerate of plastics, glues, and poisonous chemicals for eight hours a night, we knew we had to come up with a solution.

When we started to learn about the unique properties of wool, we decided it was the perfect material for a pillow. Wool is naturally flame retardant, self-cleaning, and temperature regulating. It retains its loft, is moisture-wicking, and it is very cozy. It has been used by humans for its incredible properties since the Stone Age.

We only live a couple hours from sheep country so we contacted a friend in Montana who pointed us in the direction of an early 1900s wool mill still in operation. The mill buys local wool from freshly shorn sheep, cleans the wool with organic soap, and then runs it through the carding mill which orients all the fibers in the same direction. We buy these wool batts to use in our natural wool pillows directly from them and know exactly the quality we are getting.

As with sourcing the wool locally, we sourced high quality organic cotton grown in Texas for use in our pillow covers. Sourcing from American farms reduces supply chains, supports small family farms, and assures us that we are getting the highest quality cotton available. The cotton is USDA certified organic and is also GOTS certified from start to finish, ensuring no adulteration ever occurs.

As the world moves faster and faster, we built something that allows us to slow down and really focus on working with our hands to craft the best natural pillow. The world needs less plastic, less chemical factories, and more organic fabrics, sheep, and quality goods. We started The Woolshire because we truly believe that we can make a difference one pillow at a time.

Sandpoint, Idaho
Year Founded

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